James Scott  Multimedia Designer
Magazine-Ads-Mockup.jpg

AOA Ad Campaign

Arrow Outdoor Adventures is a fictional ad campaign for an adventure equipment and clothing brand, featuring jackets, backpacks, tents, sleeping bags, etc. that seeks a target market of 18 to 30 year old active adventurers with a taste for classic style.

Stock photography used only for educational purposes within this project. My own original photography was used in conjunction with stock photography.

Magazine-Ads-Mockup.jpg
2017 Student Silver National American Advertising Award

2017 Student Silver National American Advertising Award

2017 Gold Addy Award

2017 Gold Addy Award

Arrow Outdoor Adventures Student Consumer Campaign won the 2017
- Gold at Pensacola Addy Awards
- Silver at 4th District Addy Awards
- Silver at National Addy Awards

Billboard Ad

Billboard Ad

Summer Magazine Ad

Summer Magazine Ad

Winter Magazine Ad

Winter Magazine Ad

Grand Opening Postcard Ad

Grand Opening Postcard Ad

Grand Opening Handout Flyer - Interior View

Grand Opening Handout Flyer - Interior View

Grand Opening Handout Flyer - Exterior View

Grand Opening Handout Flyer - Exterior View

5-Year Customer Direct Mailer

5-Year Customer Direct Mailer

5-Year Customer Direct Mailer

5-Year Customer Direct Mailer

5-Year Customer Direct Mailer

5-Year Customer Direct Mailer

Summer Web Ad

Winter Web Ad